Services

1)  Advertising Strategy

  •  Identify & Match Target Markets with Product Lines with Key Messages and
    Media Outlets
  •  Search Engine Marketing, Search Engine Optimization & Online Advertising
  •  Campaign Creation/Management
  •  Reach vs. Frequency Recommendations
  •  Targeted Marketing Recommendations
  •  Loyalty Program Recommendations

2)  Media Fund Management

  • Create a spending proposal based on dealer-provided budget.  After securing
   dealer agreement, I will assume complete management of budget with all
   media outlets
  •  Manage all deadlines, ad formats, sizes, purchase orders, etc.
  •  Field all questions & sales pitches from media sales people
  •  While billing still goes through you, I provide Monthly Spending Summaries for    
    you or your back office to cross reference vs. invoices
  •  Weekly Ad Summaries (See Below) are delivered on Fridays.  They outline what
    ads are hitting in various publications with copies of ads attached.
  •  Maintain Master Media Spreadsheet (See Below)– All mediums, ad sizes, rates,
    etc.

3)  Advertising Creation

  •  Create new Print Ads
  •  Create Direct Mail Pieces/Mailers
  •  Write Radio Scripts
  •  Television Production
  •  Interactive Marketing (Blasts, Banners, etc.)
  •  Newsletters, etc.

4)  Co-Op Management

  •  Ensure all materials are in Compliance
  •  Complete Submissions/Approvals Forms
  •  Manage Funds (dependent on manufacturer program)

5)  Special Services & One-Time projects

  •  Logo Modifications
  •  New Taglines
  •  Website Creation or Touchup


Example:  Weekly Advertising Summary

























Example:  Master Media Spreadsheet